Sr. Manager, Editorial and Copy
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Sr. Manager, Editorial and Copy
Are you a strong writer, editor, and communicator who wants to lead and shape the editorial direction for the world’s leading traveler technology company? Expedia Group’s B2B in-house Creative Studio is looking for a talented editorial and copywriting leader to drive partner acquisition, retention, growth, and preference through engaging and human content.
As the Sr. Manager, Editorial and Copy, you'll report to the head of B2B Creative and lead the editorial direction for Expedia Group’s marketing. You will shape, synthesize, and ultimately drive the team to deliver content that builds a consistent and positive brand perception that drives preference. You'll lead the voice and manage the writing team consisting of full-time employees, agencies, and freelancers. You will partner with stakeholders and agencies to implement brand standards ensuring consistency in Expedia Group’s voice and brand communications. As an Editorial player/coach, you will be a copywriting and editing expert and will both lead a talented team and own copy creation for high priority campaigns.
What you'll do:
Manage and evolve verbal language to ensure the overall voice and messaging are industry-relevant and drives preference
Lead the creation of consistent narrative storytelling content in all customer-facing environments
Manage the internal and external writing teams, driving a culture of collaboration
Partner with marketing and business leaders to understand the full set of B2B partner messages and needs
Content creation – From reports, white papers, articles, and customer stories to landing pages and email, you’ll ideate, write, and edit compelling content for our global audiences
Represent key concepts and writing work internally to leadership and assume accountability for the delivery of high performing, brand-aligned communications
Research and maintain knowledge of emerging design and culture themes and industry trends
Drive a culture of continuous improvement by upskilling the copywriting team and the writing of marketers across the organization through A/B testing, message testing, content style guides, workshops and trainings
Identify and implement solutions for operational efficiencies in the creative process from intake to content and channel guidelines, peer review, etc
Serve as the expert on a consistent global brand voice
Train and develop direct reports, estimate personnel needs, assign work, meet completion dates, and interpret and ensure the consistent application of our brand identity
Understand the digital marketing landscape and design best practices for all manner of digital campaigns and communications
Perform additional responsibilities as requested to achieve business objectives
Who you are:
7+ years of experience in a related creative role
3+ people management leadership experience
Expertise in copywriting, editing, and implementing editorial standards and practices that create the foundation of consistent voice across multiple channels
A strong understanding of brand development and multichannel marketing concepts
Strong knowledge of the current and emerging B2B content marketing landscape as well as a vast understanding of effective digital and social strategies and tactics (SEO, social media, organic, earned, and paid experience)
The ability to lead, coach, mentor, and manage an extended team of editorial and writing talent
Outstanding written/verbal communication skills and the ability to present complex concepts concisely to a variety of audiences, including the highest level of the organization
An ability to manage up, down; and communicate information, ideas, procedures, and processes at a level appropriate to the audience
The ability to collaborate and to teach, coach, monitor, and influence key stakeholders at various levels of the organization
An expert ability to think strategically and execute tactically
The ability to use a broad business acumen and holistic perspective to see the opportunities and risks of potential trade-offs
Proven ability to effectively focus resources to implement a business strategy, generate excitement and commitment around the vision and goals, and drive innovation and change
Experience with change management principles and the ability to drive and manage the change process from strategic planning through implementation and follow-through
A creative mindset and bias for action: You jump right into projects with both feet and are comfortable taking the lead without a lot of guidance
A great attitude: Your calm demeanor and relentless positivity should inspire everyone around you
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
United States - Washington - Seattle
Full-Time Fixed Term
ID # R-77024-2
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