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User Researcher - Content Strategy and Web Optimization

  • United States - Texas - Austin

  • Marketing

  • Full-Time Regular

  • 04/25/2024

  • ID # R-87041

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User Researcher - Content Strategy and Web Optimization

The Web Information Architect role will focus on establishing content management standards and processes for our B2B website, as well as explore opportunities for improving the user experience through testing and user feedback.

This role will be critical to the success and scaling of the B2B unified website that recently launched. This role will ensure the site is user-friendly and will continuously work to optimize the site based on feedback and data.

What you’ll do:

  • Understand and document the site structure, as well as how people are using the site and identifying user pain points

  • Provide insights to business owners as the site evolves over time, including data-driven recommendations to meet site objectives

  • Ensure usability meets accessibility requirements and forward-thinking trends

  • Build out a set of controlled vocabularies that describe and classify your content

  • Train others to understand the taxonomy and enforce when terminology is used incorrectly

  • Define tagging strategy and maintain documentation of tag taxonomy

  • Conduct research to understand the findability and discoverability of the content on the site

  • Use analytics reports and user testing to identify under-performing opportunities

  • Work with stakeholders to understand content goals and design research or tests to support those goals

  • Identify and categorize all the digital content on the website, and maintain that inventory consistently

  • Evaluate the usefulness of current content and deciding whether we should keep it, remove it, or update it

Who you are:

  • 3+ years experience in web strategy, information architecture, or related roles

  • Strong understanding of web analytics, A/B testing, and user experience principles

  • Demonstrated success in developing and growing content management standards

  • Excellent project management and communication skills

  • Familiarity with content management systems and web development technologies

  • Experience with Adobe Experience Manager a plus

  • Ability to collaborate effectively with cross-functional teams and stakeholders

  • A strategic thinker with a results-oriented mindset

The total cash range for this position in Austin is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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