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Reflections from European Women in Technology 2024
European Women in Tech hosted their annual conference in Amsterdam in June bringing together 4500+ tech leaders and pioneers from across a range of industries in one place with focus on empowerment and diversity. Focused on Digital X Human through presentations, keynotes and workshops, the conference helped understand how the tech upgrades are augmenting industries. With wide set of applications of AI from healthcare, personalised medicines, vaccines and genetic analysis, it is important to ensure AI works for us and not otherwise.
Sophie and Vanshikaa from Expedia Group’s Product Analytics organisation attended the two-day event and were able to leverage some of the key workshops and presentations through Expedia Group’s premium pass. Sophie has worked at EG for 6 years and currently works in the Shop & Book PAX supporting experimentation across the Property Experience team, while Vanshikaa has been with Expedia for almost 5 years now, working and leading the Partner, E4B and strategic initiatives space for her team.
What does it mean to you to have a tech conference dedicated to women?
Sophie: To be surrounded by over 4500 other women working in similar industries and roles provided a great opportunity to learn and understand the challenges women have overcome as part of their career. The conference had a huge focus on AI and how we can use this in the workplace which is something I now want to consider more in my current role and understand how this can add value to my day-to-day work.
Vanshikaa: To be able to have a forum attended by a large number of women c-suite leaders and tech pioneers, listening to their transition stories and how they navigated to the positions they are now leading, was not only inspiring but also thought provoking. The tech visions the leaders have for their respective products along with the pace with which they are working on AI/ML is motivating. Leveraging some of these insights for my BAU work would help accelerate deliverables and contribute in accelerating EG’s plans in this space as well.
What was your main takeaway from the conference?
Sophie: As part of a workshop, we explored change statements and the importance of these in your professional and personal life:
‘I want to change (present state), in order to (desired outcome)’
Change statements should be open, within your area of impact and centred around the user. Change statements should not include solutions – these should come off the back of your change statement. Within my role, I believe this strategy will help me to brainstorm a wide variety of solutions and arrive at the best next steps rather than being narrow minded and thinking of a solution first.
Vanshikaa: One major learning was to understand how Machine Learning is being used to enhance safety and security of platforms whilst ensuring customers get the accurate set of information along with focus on fraud prevention, improving platform credibility, security measures for payments and personalised prompts and how it is increasingly important to become intentional with AI and data and to ensure that technology is placed in the right hands. One of the key items to ensure with the tech advancements is that we continuously aim to remove potential bias that might come in and provide accurate recommendations to customers.
How will this conference help you better contribute to EG’s mission and culture?
Sophie: AI is becoming critical to every role in the workplace and subsequently creates huge importance of employees upskilling in this capability. My team within the Shopping space support multiple Traveler Products utilising AI, like Amenity review summarisation and Searchable reviews, where we see direct benefit to the traveller of these features and an improved data feedback loop. However, I’d like to explore better ways of incorporating AI tools into my day-to-day job to improve my ability to force simplicity across my work.
Vanshikaa: The conference has been helpful on two fronts – one is how we can better leverage the insights on the tech capability side – incorporating and brainstorming how we can become intentional with AI and use the same to ease the booking process for our customers and ensure we focus on removing the data bias on the go. Secondly, how we can better leverage the flexible policies we have at Expedia which allows colleagues to transition back to work post personal milestones – the keynote speakers at the conference shared how maintaining work life balance is key to performing and leading large teams without impacting productivity and quality of work.
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