Director, Incrementality Measurement

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Director, Incrementality Measurement

We are looking for an experienced Director of Incrementality Measurement to lead our team of Incrementality Data Scientists. In this role, you will provide strategic leadership and deep technical expertise to advance our marketing measurement capabilities, with a focus on both short‑ and long‑term incrementality and high‑value customer actions.

You will collaborate with external partners to enhance and expand our incrementality measurement frameworks. Additionally, you will work closely with senior stakeholders across the Marketing organization to ensure our analytics strategy is fully aligned with business objectives and supports overall growth.

The successful individual will be able to build and manage a high performing team, solve challenging business problems by using a wide array of data science methods, techniques, and tools. Translate technical insights into actionable business decisions and communicate them in a clear and compelling way.

What you'll do

• Lead and mentor a team of data scientists: Provide guidance and support for career growth, skill development, and team cohesion.

• Ensure that projects are scoped appropriately, timelines are met, and methodologies are sound

• Establish and enforce data science methodologies, ensuring high standards for data analysis, modeling and reporting

• Foster an environment where creative problem-solving and innovative approaches to data analysis are encouraged

• Use creativity and commercial acumen to translate business problems into structured analytical questions, and choose the most appropriate methodologies to answer these questions

• Own the relationships with our Marketing stakeholders, and align data science initiatives with organizational goals

• Influence partners and senior leaders through communicating across various levels of the organization using clear and compelling storytelling and presentations

Who you are

• Bachelor's, Master’s, PhD; Mathematics, Science, Statistics, Economics degree; or equivalent related professional experience is applicable.

• 10+ years experience in a similar analytical role, with at least 4 years in a leadership role.

• Excellent leadership and team management skills, with a track record of driving performance in a cross-functional environment.

• Strong SQL skills; demonstrated experience of using R/PySpark to structure, transform and visualize big data, and a willingness to learn new frameworks and languages required for the task.

• Display a true passion for data and analytics as well as possessing a strong commercial awareness.

• Develops and drives significant and sustained change and performance improvement from data driven insights in a number of different areas or contexts.

• Experience partnering with senior management, including VPs/SVPs and collaborating with other teams (eg. Product, Engineering, Strategy etc) to deliver projects.

• Experience of developing, and delivering, presentations that help people understand the insight from sophisticated analytics.

• Ability to perform in a high-pressure, dynamic environment and be comfortable with a high level of ambiguity.

• Strong knowledge of multi-channel marketing, digital advertising, and e-commerce platforms.

The total cash range for this position in Seattle is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.