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Principal Product Designer – Experience Strategy

  • Virtual

  • Technology

  • Full-Time Regular

  • 10/21/2025

  • ID # R-98856-1

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

The Product Team creates high-quality end-to-end experiences for travelers, partners, and Expedia Group. Our customer-first mindset focuses on developing products that encourage loyalty and repeat business from our travelers and partners. We partner closely with teams across Expedia Group to achieve growth and results for our customers and company.

Team Description:

Expedia Group’s mission is simple yet bold: power global travel for everyone, everywhere. Our Traveler Brands Design team brings this vision to life across Vrbo, Hotels.com, and Brand Expedia—crafting experiences that inspire exploration, simplify planning, and make booking effortless.

We’re looking for a Principal Designer to lead the next chapter of design for one of our core brands. This is more than a design role—it’s an opportunity to influence the future of travel. You’ll move seamlessly between strategy and craft, setting vision while obsessing over the details that build trust and delight.

In this role, you will:

  • Lead end-to-end design for critical customer journeys—from concept to launch—balancing usability, brand expression, and quality.

  • Shape how travelers discover, choose, and connect with our brands through systems thinking and a strong product mindset.

  • Create and refine flows, wireframes, visuals, prototypes, and motion that bring ideas to life and elevate the experience.

  • Collaborate deeply with product managers, engineers, researchers, and brand leaders to deliver cohesive, scalable, and distinctive solutions.

  • Advance our design systems, ensuring consistency across platforms while celebrating brand individuality.

  • Champion accessibility and inclusivity, embedding these principles into every design decision.

  • Mentor and inspire designers, raising the bar for craft and clarity across the team.

  • Communicate design vision and decisions with confidence to senior leaders and cross-functional partners.

Minimum Qualifications:

  • 10+ years of product design experience, with a portfolio showcasing exceptional work across web and mobile.

  • A full-stack designer with depth in interaction, visual design, and prototyping.

  • Proven experience shipping global-scale products within established brands or platforms.

  • Proficient in Figma and prototyping tools like Principle, Framer, or After Effects.

  • Skilled at framing design decisions through both customer and business lenses.

  • Comfortable leading through ambiguity, driving clarity in complex problem spaces.

  • Motivated by the chance to make travel simpler, smarter, and more personal.

Preferred Qualifications:

  • Strong sense of motion design and how it enhances usability and delight.

  • Familiarity with experimentation and data-driven design.

  • Ability to set vision while staying close to craft.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

The total cash range for this position in San Francisco is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in New York is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Virtual is ¥8,566,500.00 to ¥14,277,500.00. Employees in this role have the potential to increase their pay up to ¥17,133,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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