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Principal Product Manager, Design System
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United Kingdom - London
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Technology
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Full-Time Regular
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10/17/2025
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ID # R-98871-2
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Principal Product Manager, Design System
Introduction to the team:
The Product Team creates high-quality end-to-end experiences for travelers, partners, and Expedia Group. Our customer-first mindset focuses on developing products that encourage loyalty and repeat business from our travelers and partners. We partner closely with teams across Expedia Group to achieve growth and results for our customers and company.
This role is ideal for someone who is passionate about where design meets technology, how well-built systems can create beautiful consumer experiences with clear brand identities, and how AI is changing the way UI is both developed and engaged with. You’ll work closely with cross-functional teams across product, design, engineering, and brand to ensure our platforms are ahead of where our site and app experiences are going.
In this role, you will:
Lead the strategy and development of the design system powering Expedia, Hotels.com, Vrbo and many other brands. This includes our components, UI patterns, tokens, tools for prototyping and design, and visual assets used across web and mobile platforms
Consistently bring in new opportunities to the system based on how consumer experiences are evolving to become more personalized, AI-driven and fluid
Collaborate with product, design, engineering, and brand teams to ensure the system supports both consistency and creative flexibility across multiple brands and their unique visual identities
Influence and drive change across a wide program of work, elevating visual standards across the products delivered at EG
Embed standards, like accessibility, into the system so teams inherit them by default
Partner with teams working on high-impact traveler experiences (e.g., home, shopping, checkout, AI assistant) to ensure the design system continually evolves
Minimum Qualifications:
You have 12+ years of product management experience, with a strong focus on consumer-facing platforms or design systems.
You have led cross-functional initiatives and know how to influence without authority across design, engineering, and brand teams.
You think in systems and can balance consistency, scalability, and brand differentiation in complex environments.
You have experience working with or leading design systems at scale, ideally supporting multiple brands or platforms.
You communicate clearly and confidently, and you're comfortable working across time zones and disciplines.
Preferred Qualifications:
You may also have experience embedding accessibility standards into design systems.
You may also have familiarity with AI-driven personalization and its impact on consumer experiences.
You may also have partnered with teams focused on high-impact traveler experiences, such as home, shopping, checkout, or AI assistant features.
You may also have a strong understanding of visual design principles and brand identity systems.
You may also have experience with tools for prototyping and design, including component libraries and token-based design systems.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
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