Web Content Operations Specialist

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Introduction to the Team:

Travel Partnerships and Advertising helps partners, including hotels, vacation rentals, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply and our leading advertising and travel media network.

Our web operations team runs the marketing websites that drive awareness, thought leadership, and lead generation for our B2B audience. We're a small, multi-disciplined team — content, design, development, analytics, and optimization — and we move fast across multiple subdomains and locales. This role is the connective tissue that keeps production running smoothly and makes the whole team harder to break.

Make An Impact!

The Web Content Operations Specialist will be responsible for building and maintaining the operational systems that underpin our content production — automating manual workflows, documenting processes, and ensuring no single person's absence creates a gap in our ability to ship. This role will also serve as a capable backup across content authoring, basic analytics, and optimization support, and will collaborate across design, development, and marketing to keep work moving through the pipeline efficiently.

In This Role You Will:

• Audit existing workflows across publishing, QA, intake, and reporting — identifying every step that is manual, undocumented, or dependent on a single person — and build automated replacements using tools like Power Automate, GitHub Actions, or similar.
• Use AI tools actively and daily to accelerate operational tasks including content QA, copy review, tag validation, localization checks, and process documentation.
• Author, publish, and QA web page layouts and components in our CMS, verify features, and ensure pages are functioning correctly — serving as backup publisher during peak periods or team absences.
• Manage the team's intake and workflow tooling (Jira, Smartsheet, or similar) and continuously improve it to reduce coordination overhead and manual status tracking.
• Troubleshoot website and publishing issues and collaborate with developers for fixes as needed.
• Coordinate content flow between designers, copywriters, and developers — tracking handoffs and flagging blockers before they become delays.
• Maintain the team's knowledge base: SOPs, runbooks, onboarding documentation, and process guides written at a level of detail that makes every function transferable.
• Support the web traffic analyst with GA4 report pulls, tag validation in GTM, and basic event QA on new and updated pages.
• Consult with marketers and designers on existing CMS capabilities to support their goals without requiring new development.

Experience and Qualifications:

• 3–6 years of experience in web operations, marketing operations, or digital content production — ideally on a lean team where wearing multiple hats was the norm.
• Demonstrated experience building workflow automation using tools such as Zapier, Make, Power Automate, GitHub Actions, or comparable platforms.
• Active, daily use of AI tools (Claude, ChatGPT, Notion AI, or similar) to accelerate operational tasks — this should be a genuine description of how you already work, not an aspiration.
• Proven ability to manage multiple projects and priorities simultaneously, troubleshoot independently, meet deadlines, and communicate clearly when escalation is needed.
• Experience authoring and publishing in at least one CMS at the level of page building, component configuration, and basic troubleshooting — Adobe Experience Manager (AEM) experience is a plus.
• Strong written communication skills with a track record of producing documentation other people actually use.
• Familiarity with GA4 and Google Tag Manager at a reporting and tag-validation level.
• Basic knowledge of web standards, accessibility, and SEO sufficient to QA a page against established guidelines.
• Experience with multi-locale or multi-region content operations a plus.

The total cash range for this position in Austin is $92,500.00 to $129,500.00. Employees in this role have the potential to increase their pay up to $148,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.