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Senior CRM Performance Analyst

  • United States - Texas - Austin

  • Marketing

  • Full-Time Regular

  • 05/16/2024

  • ID # R-84717

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Senior CRM Performance Analyst

Expedia Group is seeking a talented individual to help run the performance, operations and reporting of CRM. You will have experience with Tableau, Querybook, SQL, data investigations, project management, CRM, and working with cross-functional teams. This position will work directly with marketing teams spanning Expedia's entire brand portfolio, including 20+ brands across 10 geographies around the world. Additionally, the role will work with our database, product, and development teams to support marketing efforts.

What you'll do:

  • Measure, report and communicate the performance of the email and push channels and the CRM database

  • Create and manage reports to help marketing managers can self serve and we can monitor our database and campaigns quickly and effectively

  • Dig into data anomalies that can come up via different campaign results or database changes

  • Understand and add insights into the performance of the different results, measuring and analyzing the effectiveness of campaigns including engagement and conversion metrics and how they impact the channel

  • Find opportunities that the team can go after in order to improve the email and push channel's and make a difference to the bottom line

  • Utilize email reporting tools to train marketing teams as well as identify trends and opportunities

  • Extract data using SQL for marketing lists, campaign validation, and reporting

  • Serve as a liaison with technology teams to ensure current projects and priorities are aligned with marketing initiatives

  • Focus on analyzing hyper-localized global campaigns

  • Work with and present to a variety of stakeholders across marketing, finance, analytics and data teams

Who you are:

  • Considerable SQL knowledge required

  • Vast knowledge of tableau and other analytics tools required

  • Knowledge of Qubole, AWS and other cloud storage technology is required

  • Marketing/CRM experience preferred

  • Experience in an analyst role

  • Ability to synthesize large amounts of data and find creative solutions when faced with limitations

  • Expert knowledge of Microsoft Excel

  • Familiarity working with and basic understanding of databases, particularly using a database for marketing communications

  • Strong communication skills, both verbal and written

  • Capable of successfully collaborating across teams and geographies

  • Flexibility and initiative as role and responsibilities evolve and change

  • Desire to grow in responsibility and expand knowledge base

  • Bachelor’s degree in related technical field; or equivalent related professional experience

Why join us

Benefits & perks:

  • Competitive health and insurance benefits

  • Competitive salary

  • Annual target bonus or commission

  • Paid vacation and sick time

  • Free snacks and beverages

  • Frequent company update talks with our leadership team

  • Discounted Metro & Rail pass

  • Casual dress

Expedia Group recognises our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better - that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organisation but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.


The total cash range for this position in Austin is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is The official website to find and apply for job openings at Expedia Group is

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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