Meet Ravi Bajaj, a Director of Business Solution Development at Expedia Group. Ravi’s personal connection to breast cancer, combined with his passion for travel, led him to spearhead a partnership between Expedia and Susan G. Komen. Discover how this partnership is making a tangible impact on the fight against breast cancer while offering travelers a meaningful way to contribute.

Tell us a about yourself and your role at Expedia Group. 

I’ve been with Expedia Group for eight years, joining through the acquisition of Orbitz. Initially, I was on the technology side, leading engineering for private label solutions. After around 5 years, I transitioned into a commercial role, focusing on business development and partnerships. 
 
Currently, I’m part of the New Business team within Expedia’s Product, Lodging, and Solutions division. My primary focus is on enterprise partnerships, particularly with Amazon and Microsoft. I also contribute to our fraud prevention solution, a strategic initiative aimed at expanding our product offerings and revenue streams. 
 
Chicago has been my home base for most of my life. While I’ve had stints in other cities like London, Dallas, New York, and Boston, I’ve always returned to Chicago because of its vibrant culture and family connections.

What inspired you to get involved with Susan G. Komen?

My personal connection to Susan G. Komen is strong due to my mom being a breast cancer survivor. When my mom was diagnosed with breast cancer, their resources provided crucial information and support during a difficult time. As a result, I became a volunteer for the organization. 

Now, I have the privilege of serving as a member of the Executive Leadership Committee at Susan G. Komen. In this role, I collaborate with the Board of Directors to develop strategies for increasing awareness, fundraising, and organizational effectiveness. My focus is on identifying new opportunities to advance Susan G. Komen’s mission and make a meaningful impact in the fight against breast cancer.  

How has Expedia Group partnered with Susan G. Komen to support their mission?

At Expedia Group, we recognized an opportunity to leverage our travel expertise and Susan G. Komen’s mission. Many participants in their Race for the Cure events travel, so we created a
co-branded booking site. A portion of every booking made through this site goes directly to Susan G. Komen. This partnership allows travelers to support the fight against breast cancer simply by booking their trips.  

What are the primary goals of your partnership with Susan G. Komen?

Our partnership with Susan G. Komen has two primary goals: raising awareness about breast cancer and generating revenue for the organization. We’ve achieved significant success in raising awareness through events, educational materials, and partnerships. And we’re actively working on improving marketing efforts to increase visibility and drive more bookings through our co-branded site. The goal is to make it easier for travelers to support Susan G. Komen while planning their trips. Overall, the partnership has been valuable in promoting breast cancer awareness and supporting the organization’s mission. 

What are Expedia Group’s future plans for the partnership with Susan G. Komen? 

While our current partnership with Susan G. Komen primarily focuses on the co-branded booking site, we’re actively exploring additional opportunities. We’ve discussed ideas like themed promotions during Breast Cancer Awareness Month, such as pink-themed branding or dedicated links to Susan G. Komen resources. 

Beyond direct donations, we’re also committed to raising awareness. I’ve been involved in hosting town halls at various organizations to educate people about breast cancer prevention, early detection, and available resources. This is a crucial part of our partnership, as it aligns with Susan G. Komen’s mission of saving lives through awareness and early detection. 

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